In “Coaches Can Read, Too” by Sean Branick he attacks his paper with three step method. This three step method includes the methods of: establishing a territory, establishing a niche and occupying the niche. What is meant by this is Branick begins by setting background for his topic, opening a inner topic that needs further research on the subject, and then filling in that topic with data and results.
Branick begins this by telling how important coaching is in any situation. Coaches can range from professionals to your average Joe helping out on a peewee team. Branick goes on to say what makes a successful coach, whether at the professional or amateur level. This is establishing the territory. Branick is explaining that coaches are dynamic, intelligent, and a range of people participate in it, but only a few know how to be successful.
Sean then begins to describe what skills are needed by those coaches to be successful. Those skills are hinged around having multiple literacies. Coaches are dynamic in the fact that not only do they have to write play books, read scout report, write scout reports, and design team schedules, but also they have to read players, read situation and read the game. What Branick is doing here is known as establishing the niche.
Branick then occupies the niche by providing interviews before and after football games from coaches. This way Sean is able to give data and examples of what coaches are thinking, feeling and experiencing. Branick explains the goals, genres, multiple literacies, interpersonal literacies, situational literacies, and relationship between textual, situational, and interpersonal literacies which coaches have to deal with every day.